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Based on Maslow’s hierarchy of needs theory, this study develops a five-factor casino-induced satisfaction-of-needs scale and examines its relationship with casino customer loyalty using Macau as a study context. The findings show that the respondents’ most visited casinos had only marginally ...
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Customer Acquisition & Retention. Showing 1-20 of 85. Page Loop Navigation.At JetBlue Airways, customer satisfaction is paramount. The carrier focuses on customer-related KPIs suchAn online questionnaire by the authors of the MIT Sloan Management Review article “Integrating Supply and...